It depends on what you already have in place. A Sprint runs 4–6 weeks, a Core engagement 8–10 weeks, a Full Engine 10–14 weeks. That's a fraction of a traditional agency process (9–18 months) - because we replace committee consensus with quantitative audience data and principal-level execution from day one. Exact timelines flex based on your data maturity, existing brand assets, and research scope. We'll scope it honestly upfront.

You can. Here's the trade-off: a minimal viable brand converts who's already looking. It builds zero equity. No category ownership. No distinctive assets that compound. No investor narrative worth a premium multiple. When a better-funded competitor defines the category language, you have nothing structural to defend. Repositioning at €100M costs 3–5× what positioning at €30M would have. That's observable across every category.

Every quarter you wait, your competitor is writing the category narrative. Customers anchor to their frame. Analysts describe the market in their language. By the time you "do brand," you're not positioning — you're repositioning against a story someone else already owns.

Yes. Territory Capture (€70K–€85K) is a standalone product - defensible category claim, positioning framework, investor narrative, and n=120 audience research in 4–6 weeks. Many companies start here and expand once they've seen what quant-backed positioning does to their pipeline. No lock-in.

Compared to what? A top-tier design agency rebrand runs €200K–€700K+ over 9–18 months.

The Big Four and other consulting firms charge €500K–€1M+ for strategy that doesn't include a single visual asset.

Category leaders command up to 7× the revenue multiple of followers. Brand equity shows up at 15–25% of M&A deal value. Strong positioning reduces CAC by 30–50%.

MxVB© is the cheapest insurance against becoming a commodity in your own category.

You're not choosing between cheap and expensive. You're choosing between paying for process, paying for slides, or paying for a system that compounds.

• Top-tier design agency: €200K–€700K+, 9–18 months. No quant testing. No investor narrative.

• Big Four and strategy consulting firms: €500K–€1M+, Strategy-only. No identity. No creative execution.

• MxVB©: €70K–€270K, 6–16 weeks. Full system. Research included.

Because strategy without evidence is opinion - and opinion doesn't survive due diligence. Every engagement includes quantitative research with verified B2B buying audiences (n=120 minimum, up to n=280), plus expert interviews and competitive benchmarking. If a positioning doesn't survive quant testing, it doesn't ship.

The full product. Strategy, quantitative research (n=120-280 verified B2B buyers), expert interviews, competitive benchmarking, creative direction, identity system, and production-ready assets. We bring in specialist teams across disciplines - art direction, design, research, measurement - assembled specifically for your project. You're not buying hours. You're buying a deliverable: a complete, investor-grade brand system with full IP transfer. The price on the SOW is the price you pay.

We use a change order process. The original scope is locked in the SOW before a single euro moves. If priorities shift — new market, different audience segment, expanded deliverable set — we quote the change separately, you approve it in writing, then it executes. No silent overruns. No "additional hours." There are no hours. This is a fixed-fee product engagement with a defined output. The project fee stays fixed unless you explicitly expand it.

You do. Full IP transfer upon final payment — all strategy documents, research data, brand assets, source files, and creative work produced by us and every specialist team involved. No licensing. No usage restrictions. No retained rights. Once the final milestone clears, everything is yours. If the engagement is cancelled mid-project, work completed to date is invoiced at pro-rata project rate with the same full transfer terms.